Hi, I’m Nelly, a matcha-fueled 🍵 , portrait-drawing, former acrobatics champion who happens to build complex systems for a living.

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The image featured in the middle of the about us page
The image featured in the middle of the about us page
The image featured in the middle of the about us page

The Anatomy of Discipline

I was a Central Asian champion in air power acrobatics - a sport that demands physical grip and emotional flexibility. It taught me what design later confirmed: the process of iterating through failure matters more than the medal.

The image featured in the middle of the about us page
The image featured in the middle of the about us page
The image featured in the middle of the about us page

Structural Empathy

I grew up drawing hyper-realistic portraits and was originally set on becoming an architect, obsessed with technical drawings and spatial logic. When I discovered digital design, I realized I didn't want to wait years to see my ideas built; I wanted the immediacy of the screen. In UI/UX, my love for systems thinking and human psychology finally clicked into the same gear.

I was a Central Asian champion in air power acrobatics - a sport that demands physical grip and emotional flexibility. It taught me what design later confirmed: the process of iterating through failure matters more than the medal.

The Anatomy of Discipline

The image featured in the middle of the about us page
The image featured in the middle of the about us page

I grew up drawing hyper-realistic portraits and was originally set on becoming an architect, obsessed with technical drawings and spatial logic. When I discovered digital design, I realized I didn't want to wait years to see my ideas built; I wanted the immediacy of the screen. In UI/UX, my love for systems thinking and human psychology finally clicked into the same gear.

Structural Empathy

The image featured in the middle of the about us page
The image featured in the middle of the about us page

Systems of Trust

Currently at Mercor. Previously, I led design at Futurex across brand and platform - work showcased at RSAC in San Francisco that shaped how enterprise audiences experience trust through design. From training AI models with design systems to exploring digital communication, I thrive in the space where structure meets empathy.

Systems of Trust

What Fuels Me

Matcha with Boba:

My go-to: Hey Tea or Molly Tea. I love it so much I named my cat Boba (she's just as goofy as I am).

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The Classics

I’m a heavy reader - recently East of Eden, Beware of Pity and To Kill a Mockingbird.

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Traveling

Exploring the California coast, the streets of New York, or the raw nature of Hawaii.

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What Fuels Me