Nelly is a product and visual designer who blends creative direction with systems thinking.
She’s passionate about designing digital experiences that feel effortless - bringing structure to complexity and warmth to technology.
She’s passionate about designing digital experiences that feel effortless - bringing structure to complexity and warmth to technology.
At Futurex, a global data security company, she helped lead cross-functional design across brand, web, and platform. Her work strengthened how the company presents innovation and trust through design - from enterprise interfaces to large-scale campaigns showcased at RSAC.
Her experience spans B2B, enterprise, B2C, and startup environments, giving her perspective across different audiences and design systems. She’s contributed to projects with Project Control Academy, Solidating, and Bestever AI, as well as creative collaborations with Focus Web3, a digital agency exploring new frontiers in design and technology.
At Bestever AI, she worked on training AI models with real design systems to automate campaign creation. At Solidating, she explored connection and trust in digital communication through thoughtful interface design. Beyond her professional work, she actively experiments with startup concepts alongside friends, including Kaizen - an AI-powered mobile app that turns LeetCode study into quick, gamified sessions.
Her work sits at the intersection of product, brand, and experience design, driven by curiosity, precision, and a focus on usability that feels human.
As a designer, I’m constantly searching for better, simpler, more meaningful solutions. Design isn’t just my work — it’s how I see the world. I couldn’t imagine my life without creating in some way.
I’ve always been driven by curiosity and a love for new adventures. I notice the small details — colors, light, patterns — in everyday life, which naturally led me to draw from a young age. For a long time, I thought I’d become an architect, until I discovered digital media and realized design could take endless forms.
